Analysis: Being an advertising major it's actually pretty exciting to have so many topics relating to advertising. Here in this advertising, the company creates a claim that cats "everywhere" are having a hard time smelling their litter boxes, thus the expected conclusion would be to get fresher cat litter, or more specifically Fresh Step cat litter. This claim is faulty tho because there is no authority to the claim, thus anyone could have simply stated it without us knowing if it's an actual fact. Also, although the advertisement is generally humorous, I have no past experience with Fresh Step as a brand, and thus have no reason to believe that cats will be able to smell it better than other competing brands besides a picture of a cat who's actions are personified to show that he/she really needs to pee.
Interesting advertisement I have to say, I was looking for different posts to comment on and this one really caught my eye! I felt like your experience as an advertising major probably helped your evaluation of this particular advertisement, because you did perfectly. The way you transitioned from identifying the premise, then connected that to the conclusion, and then evaluated the claim was really helpful in understanding the proper method for diagnosing a poor advertisement. Your conclusion was great as well, I found that several people did not delve into the meaning behind the picture in an advertisement, while you did a great job of this - even if it really had no meaning.
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