Thursday, December 8, 2011
One concept
One concept that I can probably use in future semesters would be learning about the different appeals. Being an advertising major, one of our prime responsibilities is to understand how to better persuade our consumers through a visually appealing medium. Thus, learning more about the appeals and understanding the complexities of an argument would help me in future semesters because it would provide me with the necessary background information to increase the quality of my future advertisements. Through my knowledge of appeals, I would know how to appeal to emotion, fear, love, etc. to better interact and give an illusion of connection with my audience. Learning about this concept was pretty fun too since it was not really that hard to grasp the different meanings for the wide array of appeals and I figured out how to connect it with my future courses during the same time. All in all, appeals to emotion is the one concept I could use in my future studies.
Most/ Least favorite? How to improve
Probably my most favorite part of this class was learning about the different appeals that people make in arguments. For example, a lot of people use emotional appeals in their argument in order to persuade people to agree with them. The blogs were also refreshing to do because it deals a lot with free expression and it wasn't restrictive as a paper would be. My least favorite part would probably be dealing with some of the difficult concepts during the course and not knowing if I truly grasped it. For example, going into tests I always feel confident that I understand the terms and topics in the readings but I always end up receiving a C. Some ways to improve would probably to monitor group assignments more and check in every now and then. I would've also liked to actually have one class where everyone can come and see who's enrolled in the class.
What I learned
Believe it or not, I learned a good amount of things from this course in communication. Being an internet course I didn't initially think I was going to learn a lot but I eventually did. Through the course readings, whether it be Epstein, websites, etc. I learned how complex arguments were, how to look at arguments through different perspectives, and how to rightfully respond without using any structural or emotional fallacies. I never knew how intricate arguments truly were until this course and I hope to use this knowledge in future endeavors. Through our group assignments I learned how to apply these argument analyzing tactics to real life popular organizations and their brand messages. I also learned better communication skills because of the group assignments we had during the course. Through these group assignments, we had to self manage our own group's ideas, set our own meeting times and compile essays through separating different duties.
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