Afraid of the Dark? Buy a Flashlight!

According to the reading, there are various different types of appeals to emotion that people can use in an argument. Someone could appeal to fear, appeal to pity, appeal to vanity, and so forth. One thing that they all have in common though is that their main driving premise is that "you should believe or do something because you feel a certain way." Thus, this appeal or way of reasoning is sometimes referred to as one of the weakest resources for an argument. One appeal to emotion that strikes me differently though was the appeal to fear. Being in advertising, one of the strongest appeals we focuses on is appealing to emotion through print, images, and different types of media. Appeal to fear is used a lot though because everyone wants to feel safe, and by portraying the dangerous aspects of the world, advertisers help sell an endless amount of things from safety products to even overtly luxurious things. Thus, other than vanity, fear sells.