Saturday, November 5, 2011
Vanity!
Even though I found this whole section to be helpful to me through a marketing, advertising, and academic perspective I felt that one of the appeals that I liked is the appeal to vanity. This specific appeal is seen plastered everywhere in urban environments. I guarantee that in a large urban city, posters upon posters upon billboards will be seen portraying some sort of material good that is advertised as to boost some aspect of your physical looks. Whether through clothes, makeup, cars, and etc. many people strive to be the best when it comes to having the latest in material goods, which is why appealing to vanity sells. Through appealing to vanity one submits to "apple polishing" which is another term to describe exaggerating the positive effects and attributes of a product to make it seem attractive to consumers or audience. Thus, I found appealing to vanity one of the strongest type of appeals to emotion because it is constantly used in the world around us.
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I completely agree appeal to vanity is far most one of the most important because it does touch every person. As much as anyone might not want to admit if a person compliments you u might actually have some interest to remember that person. I work at a gas station and see and talk to over 100 people a day and I will not remember a person unless I see them daily or they complement something such my hair or smile. Normally just having a slight conversation will do for me to remember a bit. Just them taking the time to talk to me is enough to strike an interest to them.
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