The realities of smoking; an appeal to fear

As I talked previously about in my blog, I feel that one of the strongest appeals to emotion is the natural appeal to fear. Even as caveman, the appeal to fear has kept us striving to survive, hunt, and maintain our families and households. In this advertisement, TobaccoFreeCA an organization against smoking, uses an appeal to fear by shocking the audience with the realities of smoking and what it could do physically and mentally to one's body. Thus, consequently portraying the decaying man in the hospital wheelchair as a highly possible end result of continuous smoking. This advertisement does an extremely good job in its argument because it highlights all the appeals to emotion that cigarette companies have used in order to draw more customers to smoking and uses its own appeal to fear to counter their statements. This is why I love the world of advertising, everything is so multi-dimensional, controversial, and captures worldwide messages in 30 sec or less.